The Online Bingo Boom – How this Phenomenon Reached India

Posted by: on Apr 1, 2014 | No Comments

The United Kingdom has one of the biggest online markets for bingo in the world. Since 2008, the number of players and the amount won online has more than tripled. Because of this, the British market has seen an influx in big brand names launching bingo games via their already established websites.


Even other industries not connected to online gaming are diversifying their business portfolios by launching online bingo games. In 2012, Iceland Foods, a major supermarket chain in the UK, launched their very own online bingo site Iceland Bingo through the help of Dragonfish Bingo Network and marketing company Quick Think Media Ltd (QTM). In 2013, Gaming Realms acquired QTM along with its bingo brands and even won Best Boutique Bingo site for Iceland Bingo in the 2013 Bingoport awards.

Online bingo has also expanded to other countries in Europe. Although it is still an emerging market in the US due to current gaming laws, the traditional bingo game is still popular in some states through charity bingo. Asian countries like India also have access to online bingo. According to Game Zion, despite the Federal Information Technology Act of 2011 aimed at blocking foreign sites, online bingo in India still operates between being neither illegal nor legal. Various bingo sites hosted in other countries can also be accessed in the country.

Aside from playing bingo over the Internet, another version of the traditional bingo game is being played in India. Tambola, another name for Bingo or Housie, is a game that is normally played at Indian parties. It is similar to the 90-ball UK bingo and the main objective is to mark off numbers on your card until you get a certain pattern or combination lines or strike off all numbers.

Some even use themes for their Tambola game especially in kids’ parties and kitty parties. Instead of using the default numbers, tickets may have pre-defined custom themes to choose from. Here are just some of them:

Historical People
Indian Cricketers
Indian Daily Soaps
Indian Festivals
National Birds
North Indian Dishes
Number Names
Number Nicknames

Leave a Reply